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Web content style guide review or design

We know how users read online and can help you develop guidelines to help your team produce great web content.

Our approach

We will review your existing web content style guide, update and improve it where needed, or help you design a style guide from scratch.

Style guides are more successful when your:

Staff writers have been involved in the style guide design
Content approvers understand the reasons for your new content design guidelines
Senior management support the project and promote the new style guide.

We're happy to work with content authors, approvers and senior management to ensure we get their buy-in.

How we work

We will talk to you to identify:

Key user groups and their content needs
Content and business goals for your site
Your publishing environment and processes
Authors' skills and needs
Attitudes and knowledge of content approvers and senior management
Scope, expectations and timelines for the project.

Based on our discussions with you, we will draft a proposal. This will set out how the work will be done, when it will be finished and what you'll get from us at the end of the project.